Professional Practice Brief ( WEEKLY PROGRESS )

Various types of Sharing Defination ( Week 3 )

SHARING Generally

-  Sharing is the joint use of a resource or space.

- refers to joint or alternating use of an inherently finite good, such as a common pasture or a shared residence.

- process of dividing and distributing.

 - Apart from obvious instances, which we can observe in human activity, we can also find many   examples of this happening in nature

EX: When an organism takes in nutrition or oxygen for instance, its internal organs are designed to divide and distribute the energy taken in, to supply parts of its body that need it. Flowers divide and distribute their seeds. In a broader sense, it can also include free granting of use rights to a good that can be treated as a nonrival good, such as information.

- “sharing” can actually mean giving something as an outright gift: for example, to “share” one's food really means to give some of it as a gift. Sharing is a basic component of human interaction, and is responsible for strengthening social ties and ensuring a person’s well-being.

 

SHARING In a Market

-  Sharing disjoints the connection between usage and ownership of a product.

-  Sharing a product may reduce the product's demand by reducing the number of people who intend to acquire it to use it.

- Though sharing is touted as an economical and environmental aid to the public (carpooling, shared apartments, etc.), some businesses perceive it as a threat because of its assumed effect on their profitability. This has resulted in protection laws (such ascopyright provisions denying owners the right to perform or display the work publicly) to curb sharing. The effect on profitability is difficult if not impossible to assess because it relies on making sweeping assumptions about public behavior including individual decision making differences, buyers only convinced to buy after using a friend's product, and the effect on the sales of products given away.

- Sharing figures prominently in gift economies, but also can play a significant role in market economies, for example in car sharing. Share housing is a common and informally negotiated example of sharing of householders' labour (for example, in the form of housework).

SHARING In Computer and Internet Culture

-  File sharing is the practice of distributing or providing access to digitally stored information, such as computer programs, multi-media (audio, video), documents, or electronic books. In various way such as Storage, transmission, and distribution models are common methods of file sharing incorporate manual sharing using removable media, centralized computer file server installations on computer networks, World Wide Web-based hyperlinked documents, and the use of distributed peer-to-peer networking (see peer-to-peer file sharing).

-  Sharing is a key feature in the developing field of free software and open source software, with implications for economics. This is leading to a need to review licensing, patents and copyright, and to controversy in these areas, as well as new approaches like Creative Commons and the GPL.

SHARING Job Sharing

- job sharing or work sharing is an employment arrangement where typically two people are retained on a part-time or reduced-time basis to perform a job normally fulfilled by one person workingfull-time. Compensation is apportioned between the workers, thus leading to a net reduction in per-employee income

Conclusion :
After understanding and researching about various types of defination of sharing.I basically understood that sharing is all aout relationship, for example  to bring valuable and entertaining content to others,to define ourselves to others,to grow and nourish our relationship,self fulfillment and to get the word out about causes and brands.

The psychology of sharing and why we share (Week 4 )

THE PSYCHOLOGY OF SHARING and WHY WE SHARE

Some useful information about THE PSYCHOLOGY OF SHARING on this slide
http://www.slideshare.net/esibercom/the-psychology-of-sharing


Some useful information about WHY WE SHARE on this slide

http://www.slideshare.net/angelanderson/why-we-share-motivations-that-drive-sha

- Useful tips on psychology on sharing and why we should share on this slides.

Project Objective (Week 5 )

Project Objective :

• Create awareness/understand – the benefit of sharing
•  Create awareness/understand – the benefit of sharing
•  Change opinion on the value of sharing 
•  Building trust on sharing
•  Learn the value of share 

Project Target Audience :

• 25-45 age group 
• Income level : Middle class (1000-5000) 
• Education : High school above (it knowledge & accessibility to technology) 
• Working adult 

After discussing in a group we have come to a solution on our objective and targeted audience as stated above.

Base on our target audience we have first list down three category of consumer that are :

a) Consumers who already has a positive opinion on Collaborative Consumption

b) Consumers who have build their opinion on Collaborative Consumption

c) Consumers who has a negative opinion on Collaborative Consumption

Base on this we have decided to choose the category B this is because they are the group of Consumer who haven't built their opinion on Collaborative Consumption. In this way it would be easier to create awareness/understanding on the benefits of Collaborative Consumption and at the same time impart the value of sharing to them.

Besides that we have chosen the age group of 25-45 and this age group stand from high school above students and working adults. The reason why we choose this age group of consumers is because they are the group of people that are more expose and have interest in the knowledge and accessibility of technology so it is much easier to communicated with them. Apart from this the income level we choose is around (1000 -5000) which in our opinion we feel is appropriate amount that will encourage them to share.

As for our objective, firstly we aim to create awareness/understanding on Collaborative Consumption to the targeted audience and by doing so we hope to change the consumers opinion on the values of sharing. Moreover we also aim to build a trust in consumers on the "Sharing" Business Model.

After discussing in a group we have come to a solution on our objective and targeted audience as stated above.

Base on our target audience we have first list down three category of consumer that are :

a) Consumers who already has a positive opinion on Collaborative Consumption
b) Consumers who have build their opinion on Collaborative Consumption
c) Consumers who has a negative opinion on Collaborative Consumption

Base on this we have decided to choose the category B this is because they are the group of Consumer who haven't built their opinion on Collaborative Consumption. In this way it would be easier to create awareness/understanding on the benefits of Collaborative Consumption and at the same time impart the value of sharing to them.
Besides that we have chosen the age group of 25-45 and this age group stand from high school above students and working adults. The reason why we choose this age group of consumers is because they are the group of people that are more expose and have interest in the knowledge and accessibility of technology so it is much easier to communicated with them. Apart from this the income level we choose is around (1000 -5000) which in our opinion we feel is appropriate amount that will encourage them to share.

As for our objective, firstly we aim to create awareness/understanding on Collaborative Consumption to the targeted audience and by doing so we hope to change the consumers opinion on the values of sharing. Moreover we also aim to build a trust in consumers on the "Sharing" Business Model.

Survey Questions ( Week 6 & 7 )

Survey Questions

Section A - Personal Information

Sex

Age

Status

Income level

Section B – The Usage of Collaborative Consumption

1.      Have you ever heard about “Collaborative Consumption”?

2.      Are you familiar with any of the following sharing services (Collaborative Consumption)?

3 (a). Which advantages of collaborative consumption services do you agree with?

(b.) What are the sharing services you have used? And how many times have you participated?

4. Instead of traditional service model (including the services such as accommodation, transportation, food, equipment, and/or others), would you prefer the new sharing model – collaborative consumption?

5. What are your concerns that are stopping you from choosing collaborative consumption services? 

Section C - Further Information

1.      Do you agree with the concept of sharing (open source services)?

Section D – Contact (Optional)

Survey Form :

Existing Collaborative Consumption Campaign    

( Week 8 )

Relating to how Collaborative Consumption can build trust between strangers, we have brought together a collection of blogs, video and other resources to explain how we think collaborative consumption builds trust and its potential impact on public services.

AIM - to help NEETS (children not in education, employment, or training) back into opportunities-such as education, work or skills development by using mentoring to help them develop soft skills and re-orient themselves. The concept of mentoring to develop soft skills is not a new one, but one which has been costly to deliver. FutureYou turns the traditional model on its head by harnessing unused capacity. FutureYou trains peers to mentor NEETS online via a safe social networking platform. NEETS benefit from any-time, peer-based mentoring and support, on platforms that they feel at home with, while the running costs of the model are hugely reduced.

<iframe src="//player.vimeo.com/video/28935954" width="500" height="281" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>

Stanford Collaborative Consumption: 

This event is the first one in Europe to showcase how technology is allowing people and businesses to move away from ’asset ownership‘ to‘resource access‘ - a more efficient, democratic and sustainable economic model. Join us for a discussion and celebration of collaborative consumption, crowdsourcing, crowdfunding, and a whole host of entrepreneurs and visionaries ready to shape the world of tomorrow.”

‘Share a Coke’ campaign 

 Background

 With the world flocking to the digital space, the way we connect has started to  change, and, it would seem, the more friends we gather online the fewer we see in  real life.

 Coke needed to adapt to this changing environment and needed a campaign that  would encourage people to connect with the brand both online and offline. In  addition, summer has always been a key sales period for Coca-Cola. With the i  introduction of new products, brand extensions and the blurring of traditional  categories, however, the soft drink market has never been so competitive.

 So in summer 2011, Coca-Cola wanted a big idea to combat this competitive  market and get Australians to sit up and notice Coke. A campaign was needed that  would make a big splash and disrupt and excite Australians. It also needed to have  mass appeal, while hitting the 24-year-old bull’s-eye target.

Objectives

The primary campaign objective was simple: increase consumption of Coca-Cola over the summer period. The secondary objective was to get people talking about Coke again.

The campaign needed to make consumers see Coke in a way that would encourage them to actually consume the product, not just love the brand.

Strategy

Coca-Cola wanted a core idea that would reunite Australians with the idea of getting together and sharing a good time over a Coca-Cola.

They wanted to jumpstart real conversations and remind people of those in their lives they may have lost touch with, or have yet to meet.

Results

The campaign exceeded expectations with millions of Australians getting together and ‘Sharing a Coke’ either virtually or literally.

Young adult consumption increased significantly during the campaign, up by 7%, making 2011 the most successful summer ever. The campaign earned a total of 18,300,000-plus media impressions.

Overall Conclusion of the Campaigns

Each campaign have different types of aim and objectives in their campaign, the Stanford Collaborative Campaign is to showcase how technology is allowing people and businesses to move away from ’asset ownership‘ to‘resource access‘ .Where else, Nesta provides invesments and grant and mobilizing research, networks and skills.Lastly the Share a Coke campaign is to increase consumption of Coca-Cola over the summer period. The secondary objective was to get people talking about Coke again.Therefore, the main objective/aim that is clear is that they are not only trying to save the planet,only but also based on people with similar needs or interests banding together to share and exchange less-tangible assets such as time, space, skills, and money.Not only to help people to be more socialize but also to make them be more outgoing and open to others.

Collaborative Consumption Survey

Data Analysis Of Survey   ( Week 9 )

Section A - Personal Information

Sex:

Age :

Status :

Income Level :

Section A

Female is more than male; most of them fall in the 25 – 35 age group.  2500 under are ticked the most. Most of them are single.

Section B - The Usage of Collaborative Consumption

1. Have you ever heard about “Collaborative Consumption”?

If yes, from :

2. Are you familiar with any of the following sharing services (Collaborative Consumption)?

3 (A)Which advantages of collaborative consumption services do you agree with?

(B) What are the sharing services you have used? And how many times have you participated?

4. Instead of traditional service model (including the services such as accommodation, transportation, food, equipment, and/or others), would you prefer the new sharing model – collaborative consumption?

5. What are your concerns that are stopping you from choosing collaborative consumption services?

Section B

Many answered yes to the question “have you ever heard about Collaborative Consumption?” Most of them found out about Collaborative Consumption from the Internet, with newspaper being the least. Other than that, sharing of accommodation has been ticked the most. Section B 3(B) shows most of them sometimes shares artwork, financial and food and most of them never shared anything art work and financial wise. They don’t prefer the new sharing model – collaborative consumption. We can see the most concerns are the safety and reliability. 

Section C - Further Information

1.      Do you agree with the concept of sharing (open source services)?

2. What are the eras of information you would like to know more about collaborative consumption?

Section C

Most of them said yes to sharing. People would like the found out more about privacy and safety when inquiring about collaborative consumption, with cost and different types of business model being the least.

Section D - Contact (Optional)

Section D

Most of them gave their Name as contact.

Overall Conclusion

Many of them have heard about collaborative consumption, mostly from the Internet. Means they are very well connected to the internet and are updated by the news from the net.Very familiar with the sharing of accommodation. Many said no to the new sharing model because they are most concern about the safety and reliability. They also want to know about the privacy and safety when going for a collaborative consumption.

 Logos,Tagline & Ways to Approach  ( Week 9 )

 Logos :

Taglines :

Share for A Better Earning

Share and Earn More

Double your Income by Sharing

Share and Earn equally

Sharing is Earning

Ways of Approaching :

Creating Pages in Social Medias - Ask customers to drop comments and feedbacks.We should put up reviews,case studies,videos to support our approach and make people believe.

Email marketing - Direct marketing via email is an ideal communication method. Your contact list must have all the necessary information about recipients so that you can target your messages.

Surveys and comment cards -can make a difference in making people feel like their opinion matters. Bad feedback is much better than a lost customer as it’s an opportunity for improvement.

Posters - Impactfull posters to attract peoples attention

Fliers - House to house and also areas where the internet group goes ex : shopping mall,starbucks,open area etc..

We came up with different types of taglines and after brainstorming and discussing we came up with "Sharing is not Fool,It makes you Full" to be our campaign tagline and our sub tagline will be "Connecting.Earning.Satisfying".Later on we plan our campaign strategy.

CampaignObjective 

The objective for this campaign is to change peoples opinion on the value of sharing by building trust on sharing and create awareness on collaborative consumption for people who do not know about sharing business model.

Campaign Timing
There are 7 months for us to prepare and run this campaign. We have divided the 7 months into 5 months of doing research regarding this campaign, 1 month to run the campaign and the last 1 month to do post-campaign evaluation.

Target Audience

Our target audience for this campaign are working adult who are in the age group of 25 – 45 years old with the middle class income level between RM 1000 – RM 5000 and their education level are high school and above.

 Tagline

" SHARING IS NOT FOOL, SHARING IS FULL"

Make a video/animation (post in You tube or show on TV)

Find a narrative in order to addressing the tag line

Info graphic

Show the number of people connecting to collaborative consumption

Sharing services versus income rate (show different types of profit making service and how much they can earn through that service)

People satisfaction

Sharing Experience

Event Planning :

Create Poster

Create Ads

Create Bunting / Informational Stands

Create Flyer's

Create Giveaways ( Brochure,T shirt, Apps and etc)

Create TV Commercial

Held A Seminar

Sharing experience, benefits and types of sharing

Give a comment card to get feedback after seminar

On line Discussion

Create a forum in Malaysia

Social Media Page

Create Face book page

 DESIGNING LOGO 9 (WEEK 10)

  Sketches and logo design:

 

 Info graphics Poster Design Ideas (WEEK 10)

Advertising Poster Ideas